Gamesaints
services brand design|creative retainer|sales & marketing strategy|website design|business support
Gamesaints is an escape room business with expansion plans for more than 5 cities. Our support helped them move away from a franchise into independently operating.
Gamesaints had a big mission to move away from their escape rooms operating under a franchise to becoming completely independent. Our rebrand and strategy helped them to do just that, giving the business a fresh start and a bold and accessible brand and strategy to get off the ground.
As Gamesaints were moving away from a history as a franchisee into an independent brand we needed to design an identity that could stand on its own two feet and become just as recogniseable (if not more!) than the previous brand. The creative direction included illustrations to give the brand versatility, finding a way to unify escape rooms that looked and felt completely different all encompassed in one. So customers would know, no matter which escape room they were in - it was a Gamesaints room. Each room was awarded its own identity within the brand umbrella.
Strategically we crafted a full and comprehensive plan to transition between the franchise and launching the new brand. This included a launch, marketing and advertising strategy, executing campaigns and assisting with retaining old customers and recruiting new ones. Creating a new website to house all their venues with all the room needed to expand the business and setting up funnel functionality across social media, web and email marketing to reach the Gamesaints goals.
