Good vibes don’t build businesses - Strategy does.
Its great to look sh*t hot - but unless you’ve got a stellar plan for customer acquisition, retention and a solid plan to get those sales in - what’s the point?
Sales & Marketing Strategy
Separating sales and marketing is like separating tequila and lime - technically possible but why the hell would you?
Most people got into running their venue because they love slinging pizza, serving drinks, running events or whatever their speciality is - not because they love sales and marketing.
If you are stuck in that “what now?” loop every single month, throwing random campaigns at the wall and hoping they stick… it’s chaotic and exhausting. It’s time for an actual plan.
We deep dive into your business - like really deep - looking at how you operate, where the pain points are and where you actually want to be. Then we build you a full blown, no BS, year long sales and marketing strategy that maps out what to do, when to do it, what it’ll cost and what results you can expect.
Everything comes back to business goals, so you don’t just feel like you’re making noise, you’re hitting numbers.
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For the “I-don’t-have-a-plan-but-I-have-a-business-to-run” owners and decision makers. For those who have outgrown DIY marketing and need to start getting all the ducks in a row. For the founders who need to see business transformation to keep the venue from closing.
So whether you are fighting all the elements and struggling to get sales through the door, or even an established business who are just wanting more sales and more results. Either end of the scale can benefit from our sales and marketing strategy.
Think of us as a marketing director without the salary.
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This is no copy & paste exercise! Each business is different so we dive deep into the business, find out all the gory details, what is working, what isn’t, where your opportunities are, how much stuff is costing you and then we marry that with your goals. It’s a process of designing a totally tailored plan that will serve your business for a whole year.
The finished product will have individual campaigns, overall marketing activity, what you need to do, how much things will cost and timelines for execution. Literally everything you need to run your sales and marketing for a 12 month period.
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The plan is handed over to you in its entirety leaving it up to you who you want to do the work. You may have someone internally or a preferred supplier or agency you normally work with.
We do also have an option for us to run some of the marketing campaigns and take some of the work off your plate. We only offer this to clients who we have completed a strategy with us - so we have a bigger picture understanding of the marketing we are undertaking. If this is something you want - just let us know!
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The whole process can take 6- 10 weeks to complete, we need to have some very in depth chats, we will request information from you, then it takes us time to put the strategy together, and present it to you.
We can work on tighter deadlines depending on the time of year for an additional fee - just ask.
So don’t hire us with 2 weeks to go before your year end… give us a little bit of wiggle room.
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We don’t do fixed pricing as every project is different when it comes to strategy. You are looking at anything between £1200 - £4000 depending on the scope of work, complexity of the business and how many campaigns and activities you want to have on your plan.
Launch Strategy
drop it like its hot. hard launching your business like T-swift hard launched Travis Kelce.
Launching without a plan is like opening your doors and just hoping for the best. Risky, messy and usually expensive. A proper launch strategy makes sure the right people see you, talk about you and show up ready to spend that cash.
Whether you are a brand new business entering the space and are facing a bit of tough competition or you are an established brand launching a new venue or product - proper strategy is what separates booked out from burnt out.
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For both brand new businesses that are launching for the very first time and established business who are launching a new venue or a new product.
So if you’re a brand new business and you want to put your best foot forward to actually getting people through the door then a launch strategy could be for you.
Equally if you are an established business who is launching their second venue, a re-brand, or a new line of products or activities our launch strategy is for you too.
All our strategies are individual. No copy, pate exercise here friend. So we will only make a plan that is tailored to your business.
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A launch strategy includes all marketing and sales activity you need to be doing to hype up your potential customers and get them in ready to spend when you open. It will have timelines, costings and a comprehensive plan so you know what to do when.
Plans are emailed to clients in PDF format so you have a hard copy to use as your blueprint for the launch period.
It can cover anything from 6-12 weeks (maybe even longer) depending on the size of your business, your goals and how far in advance of launch we determine you should start marketing and advertising.
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The plan is handed over to you to execute as you wish, you might want to do it all internally if you have the staff and skills or you might want to outsource certain tasks to get them off your plate.
There are certain jobs that we can do for you, mostly design and campaign running. Just let us know if you want a little more hands on support.
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Launch strategies take between 4-8 weeks to put together including exploration, research, costings and planning. There will be lots of communication to begin with as we gather all the info we need.
We can work to tighter schedules when needed - just ask when you enquire.
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We don’t do fixed pricing as every project is different when it comes to strategy. You are looking at anything between £1000 - £3000 depending on the scope of work, complexity of the business and how long the plan will cover.
Campaign Support
Helping to plan the party and sticking around to make sure it bangs so you can work harder, not sweatier.
We only tend to run campaigns and offer hand on support to businesses we’ve worked with in some other capacity. That way we have a bigger picture understanding of the business and can make sure our work is really supporting and impacting the business - rather than just another agency blindly running ads or writing blog posts without knowing who you really are.
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For any clients who we have worked with in some other capacity. This could be for brand design, strategy or operational support. It can be at any point in business - brand new and too busy to do everything, established and need to efficiently distribute workload or ready to grow and want professional help.
We only work with clients we know because we see the undeniable value in having a bigger picture understanding of how a business works in order to do the best job possible. We refuse to be a factory who just pumps out ads, blog posts or emails based on a few details. We like to know where our campaign management fits into the wider strategy so it can work hard to help you achieve goals.
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Google Ads
Facebook/ Instagram Ads
Local SEO
Blog Writing
Artistic direction/ Brief writing (for external suppliers)
This is not an exhaustive list but these are the services that we know how to do well in the industries of hospitality, competitive socialising and entertainment. Just ask if there is anything else we can help you with.
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Costs are worked out on a case by case basis depending on how long you want the service for and how much content or management is needed. Just get in touch with us to find out more.
Marketing Audit
think of it as a vibe check for your whole brand & marketing game
Sometimes you just gotta step back and take stock. What marketing are you doing? Does it align to your sales goals? Does it even all link up to each other or is it all sporadic?
Our brand and marketing audit takes a critical look at exactly what activity you are doing and what you should be doing to make more sales and have a more consistent brand.
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For both brand new businesses that are launching for the very first time and established business too.
It is ideal for anyone who wants to link together all their marketing activity, make sure its working hard for their business goals and who need some suggestions and strategies to better branding and marketing.
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A full comprehensive look at what you are currently doing including an analysis of what is and isn’t working. It will weed out pinch points in your customer journey, highlight breaks in consistency and give you a full report on exactly what your branding and marketing is actually doing for you.
It also contains a feedback and suggestions report with tangible ideas on how to improve your branding and marketing, things you should be looking into and how to achieve great marketing for your business.
We look at everything from SEO, paid ads, website, social media, print marketing and digital presence to give a really deep look into your efforts.
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The report will be emailed to you digitally for you to look at in your own time. If you want to put any of the suggestions into action and need our support, just follow up with us on an email and we would be happy to work with your further.
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The full process can take 4-6 weeks depending on the business. We will ask you for lots of information and access to certain information or platforms in order to complete the audit - the quicker that information is communicated the quicker we can crack on with the job.
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We don’t do fixed pricing as every project is different when it comes to strategy. You are looking at anything between £550-£1200 depending on the scope of work and complexity or size of the business.
