Rogue State directos Rosie Smith and Ben Whitehand photo booth image

New Website who dis?

Creative director & Growth Director

Rosie & Ben

Before Rogue State we were in the thick of it. Running venues, leading teams, fixing broken tills, designing our own menus and learning marketing the hard way with axe throwing lanes in a half empty warehouse.

We didn’t launch a creative studio from a cosy co-working space with iced coffee and mood-boards. We launched after 6 years of running high octane venues with axe throwing, escape rooms and cocktails that slapped.

We figured out what works, what doesn’t and how to make a brand stand out when your budget is toast and your team is running on fumes.

Fast Forward

Fast forward and we grew that little business into a multi-site, multi-format beast. Four locations in three cities with axe throwing, escape rooms, crazy golf, and thriving bars. Sales topping £1.2 million a year isn’t too bad for a couple of ex-hospitality lifers who learned on the fly.

rogue state brand mark pink sticker
brand identity sticker rogue state

Now we have handed over the reins to that business to launch Rogue State. A design and marketing studio made by hospitality people, for hospitality people. We see a massive gap between businesses who can’t afford anything and those who have the budget but don’t know where to start. So we’re building the things we wish we had.

Now this is what we do.

Products and Courses - for those bootstrapping and learning to do it all themselves

Creative services and consultancy - for those ready to grow and expand.

COMING SOON

 Why we’re worth the hype

We’ve run venues. We know the pain of doing your socials at midnight and fixing your booking system between shifts. We don’t just make things look good (although they do look good) we make things work hard. Every menu, every logo, every marketing campaign is designed with the bigger picture in mind - ticket sales, bar sales, table turn times- your customer experience and your long term growth.

Primary logo sticker for Rogue State Studio

Because we’ve been in your shoes. We know hospitality, competitive socialising and events businesses and what they actually need because we've operated them or worked in them. Generalised agencies are great sure, but they don’t understand the impact or consequences their decisions have on the operation or the team.

Rogue State branding, marketing and courses sticker