
Urban Putters
Services brand design|marketing strategy|print & digital design|social media assistance|course design
Urban Putters is an indoor urban crazy golf course in Lincoln venturing into crazy golf for the first time, looking for a rebellious brand.
Opening their first ever indoor crazy golf course, Urban Putters was looking for a creative partner to fill a skill gap in the existing senior management team. We worked hand in hand with key stakeholders to deliver an 18 hole crazy gold course with quirky themes, brand identity and strategy and assisted with launch and ongoing marketing. This project was heavy on design as the ‘look’ of the course, brand, printables and digital design is what made it so Instagrammable, keeping customers coming back all year round.






Urban Putters wanted to make crazy golf cool not cute with a gnarly brand to get the message across. We designed some brand assets that gave a grungy vibe that they could use not only to market and advertise the course but doubled up as a great way to decorate the course. The brand was reminiscent of skater culture giving it a real grind.

